Why should you care about statistics and business trends? Because you don’t want surprises! When trends indicate the economy may be slowing, you want to take steps to ensure your customers will keep coming back. Or, trends may alert you that it’s time to think about hiring another technician or to upgrade shop equipment. Well-informed shop owners who fully understand the industry are better equipped to handle economic swings, stay connected with customers and prepare for change.

Keeping your technicians up-to-date with the latest technology is obviously a good investment. Well-trained techs mean fewer come-backs, faster repairs and happier customers and this means more cash in the register.  But what about your front counter? A lack of training here can create a silent erosion of your customer base and revenue you may not be aware of.